{"id":9458,"date":"2023-03-06T11:20:46","date_gmt":"2023-03-06T11:20:46","guid":{"rendered":"https:\/\/peopletreestg.wpenginepowered.com\/sin-categorizar\/transforming-talent-reviews-maximizing-efficiency-and-effectiveness-through-digitalization\/"},"modified":"2023-12-08T06:27:48","modified_gmt":"2023-12-08T06:27:48","slug":"transforming-talent-reviews-maximizing-efficiency-and-effectiveness-through-digitalization","status":"publish","type":"post","link":"https:\/\/peopletreegroup.com\/es\/case-studies-es\/transforming-talent-reviews-maximizing-efficiency-and-effectiveness-through-digitalization\/","title":{"rendered":"Transformando las Evaluaciones de Talento: Maximizando la Eficiencia y Efectividad a trav\u00e9s de la Digitalizaci\u00f3n"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”10%” bottom_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n
La voz de nuestros clientes<\/h5>\n[\/vc_column_text][vc_column_text]\n

<\/span>Digitalizaci\u00f3n de las Evaluaciones de Talento con un Ahorro Anual de Tiempo de 9,600 Horas al Eliminar los Procesos Utilizando Excel.<\/span><\/h2>\n[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”black” custom_height=”100px”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”none” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#efeff5″ scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”15px” row_border_radius_applies=”bg” overflow=”hidden” overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”hidden” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n

Resumen<\/strong><\/h3>\n

Una organizaci\u00f3n con supermercados y tiendas a nivel global quer\u00eda introducir un nuevo modelo para evaluar y revisar el talento de su empresa. Los y las gerentes evaluar\u00edan a sus equipos y la empresa utilizar\u00eda esos datos para discutir sobre el talento, identificar a colaboradores de alto potencial y diferenciar la inversi\u00f3n y recursos necesarios para cada persona. La empresa hab\u00eda dise\u00f1ado todo en Microsoft Excel, pero nos pidieron digitalizar el proceso para escalarlo, reducir la administraci\u00f3n, mejorar la gobernanza de datos y aumentar la efectividad del proceso.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”5px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#000000″ background_color_opacity=”0.1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” overflow=”hidden” el_class=”cs-overview-smalltext” enable_gradient=”true” color_overlay=”#7db946″ color_overlay_2=”#3ca8de” gradient_direction=”left_b_to_right_t” overlay_strength=”1″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n

Industria<\/h6>\n

Venta al por Menor y Mayor[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”white” divider_opacity=”50″ animate=”yes” custom_height=”25px”][vc_column_text]\n

Implementaci\u00f3n<\/h6>\n

13 Meses[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”white” divider_opacity=”50″ animate=”yes” custom_height=”25px”][vc_column_text]\n

Alcance<\/h6>\n

10,000 Empleados[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”white” divider_opacity=”50″ animate=”yes” custom_height=”25px”][vc_column_text]\n

Valor Agregado<\/h6>\n

Capacidad para producir paquetes y gu\u00edas de evaluaci\u00f3n de talento bajo demanda para 3,500 gerentes.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”10%” bottom_padding=”10%” bottom_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n

Introducci\u00f3n<\/h1>\n

La gesti\u00f3n del talento es una funci\u00f3n cr\u00edtica para que las organizaciones identifiquen y fomenten el talento que impulse su \u00e9xito. El proceso de evaluar el desempe\u00f1o y el potencial de los colaboradores puede ser complejo y consumir mucho tiempo, especialmente en grandes organizaciones. La organizaci\u00f3n enfrent\u00f3 este desaf\u00edo por lo que buscaba identificar a colaboradores de alto potencial y clasificarlos de manera clara y sencilla. El proceso de evaluaci\u00f3n existente carec\u00eda de escalabilidad, involucraba un trabajo administrativo muy significativo y muy a menudo llevaba a una identificaci\u00f3n err\u00f3nea del potencial del colaborador. El objetivo era introducir un nuevo modelo de matriz de inversi\u00f3n que pudiera evaluar e identificar el rendimiento y potencial, proporcionar un proceso completamente digitalizado para escalabilidad y precisi\u00f3n de datos y mejorar la eficiencia general del proceso.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”20px” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#efeff5″ scene_position=”center” top_padding=”10%” constrain_group_1=”yes” bottom_padding=”10%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” left_padding_phone=”14px” constrain_group_6=”yes” right_padding_phone=”14px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” zindex=”10″ overflow=”visible” enable_gradient=”true” color_overlay=”#ffffff” color_overlay_2=”#efeff5″ advanced_gradient_angle=”0″ overlay_strength=”1″ gradient_direction=”radial” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column top_padding_desktop=”4vw” bottom_padding_desktop=”4vw” left_padding_desktop=”4vw” constrain_group_101=”yes” right_padding_desktop=”4vw” top_padding_tablet=”8vw” left_padding_tablet=”8vw” constrain_group_103=”yes” right_padding_tablet=”8vw” bottom_margin_tablet=”20″ column_element_direction_desktop=”default” column_element_spacing=”20px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#cee6b8″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” column_position=”default” overflow=”hidden” advanced_gradient_angle=”150″ width=”5\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_color=”rgba(0,0,0,0.15)” column_border_style=”solid” gradient_type=”advanced” advanced_gradient_display_type=”linear” column_padding_type=”advanced”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner right_padding_tablet=”33vw” right_padding_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”advanced”][image_with_animation image_url=”7880″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”custom” box_shadow=”small_depth” top_left_border_radius=”50px” top_right_border_radius=”10px” bottom_right_border_radius=”50px” bottom_left_border_radius=”10px” image_loading=”default” max_width=”custom” margin_bottom=”10%”][nectar_responsive_text font_size_tablet=”22px” font_size_desktop=”40px”]\n

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<\/span>Desaf\u00edo<\/span><\/h2>\n<\/div>\n<\/div>\n[\/nectar_responsive_text][nectar_responsive_text]El proceso de evaluaci\u00f3n existente utilizaba una hoja de c\u00e1lculo de Excel, y casi 3,000 gerentes deb\u00edan responder una serie de preguntas para cada uno de los miembros de su equipo, guardar la hoja de c\u00e1lculo y luego enviarla por correo electr\u00f3nico a su socio de negocios. Luego, el departamento de RRHH ten\u00eda la tarea de consolidar los datos manualmente, lo que llevaba a una carga administrativa y aumentaba la posibilidad de error humano.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default”][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”20px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”20px” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1659929996435{margin-bottom: 0px !important;}”][vc_column_inner top_padding_desktop=”6vw” constrain_group_100=”yes” bottom_padding_desktop=”6vw” left_padding_desktop=”4vw” constrain_group_101=”yes” right_padding_desktop=”4vw” top_padding_tablet=”8vw” constrain_group_102=”yes” bottom_padding_tablet=”8vw” left_padding_tablet=”8vw” right_padding_tablet=”50%” right_padding_phone=”40%” bottom_margin_tablet=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#3ca8de” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” overflow=”hidden” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”advanced”][nectar_responsive_text font_size_tablet=”22px” font_size_desktop=”40px”]\n

<\/span>Enfoque<\/span><\/h2>\n[\/nectar_responsive_text][nectar_responsive_text]Lo primero que hicimos fue digitalizar el proceso con un formulario interactivo en l\u00ednea. Dise\u00f1amos una campa\u00f1a de comunicaci\u00f3n para la gesti\u00f3n del cambio y automatizamos el cumplimiento y la gesti\u00f3n de recordatorios necesarios para completar el proyecto. Esto mejor\u00f3 la eficiencia, pero hab\u00eda un desaf\u00edo secundario; los y las gerentes sobreestimaban el potencial de sus equipos en sus evaluaciones, y no hab\u00eda una diferenciaci\u00f3n clara del talento. Necesit\u00e1bamos identificar una manera de ayudar a estos gerentes a realizar evaluaciones de potencial objetivas y de mejor calidad.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” translate_y=”-50px” translate_x=”-50px” text_align=”left” row_position=”relative” row_position_tablet=”inherit” row_position_phone=”inherit” zindex=”10″ overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”4vw” constrain_group_100=”yes” bottom_padding_desktop=”4vw” left_padding_desktop=”4vw” constrain_group_101=”yes” right_padding_desktop=”4vw” top_padding_tablet=”8vw” constrain_group_102=”yes” bottom_padding_tablet=”8vw” left_padding_tablet=”8vw” constrain_group_103=”yes” right_padding_tablet=”8vw” bottom_margin=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#0a0000″ column_shadow=”large_depth” column_border_radius=”custom” top_left_border_radius=”50px” top_right_border_radius=”10px” bottom_right_border_radius=”50px” bottom_left_border_radius=”10px” column_link_target=”_self” zindex=”10″ overflow=”visible” el_class=”solution” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_color=”rgba(0,0,0,0.15)” column_border_style=”solid” gradient_type=”default” column_padding_type=”advanced”][nectar_responsive_text text_color=”#7db946″ font_size_tablet=”22px” font_size_desktop=”40px”]\n

<\/span>Nuestra soluci\u00f3n<\/strong><\/span><\/h2>\n[\/nectar_responsive_text][nectar_responsive_text]La evaluaci\u00f3n interactiva en l\u00ednea mejor\u00f3 la participaci\u00f3n de gerentes en m\u00e1s del 96% y redujo la inversi\u00f3n de tiempo de RRHH en casi 10,000 horas en toda la empresa. Utilizamos los datos de comportamiento de la herramienta TalentPrint<\/strong> para validar la percepci\u00f3n de los gerentes sobre el potencial y as\u00ed se\u00f1alar para su discusi\u00f3n aquellos casos en los que los resultados de la herramienta de comportamiento y la opini\u00f3n de los gerentes fuesen muy diferentes, proporcionando recomendaciones a lo largo del proceso que mejoraron la eficacia de las evaluaciones de los colaboradores, adem\u00e1s mejoraron la asignaci\u00f3n de recursos de desarrollo.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”10%” bottom_padding=”10%” bottom_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n

Resultados y Conclusi\u00f3n<\/h1>\n[\/vc_column_text][vc_column_text]Con un promedio de 10,000 evaluaciones completadas cada a\u00f1o y m\u00e1s de 4,000 evaluaciones efectivas a trav\u00e9s de conversaciones basadas en datos, el nuevo modelo de matriz de inversi\u00f3n ahora respalda toda la cadena de valor del talento, desde las revisiones de talento hasta la movilidad interna, el aprendizaje y el desarrollo profesional. El proceso conecta directamente a colaboradores de alto potencial con oportunidades profesionales, proporcionando una soluci\u00f3n escalable y precisa para las evaluaciones de talento en la organizaci\u00f3n.<\/p>\n

Este proyecto mejor\u00f3 la eficiencia, eficacia y escalabilidad del proceso de gesti\u00f3n del talento existente. Al digitalizar el proceso y proporcionar datos que ayudaron a validar las opiniones de los gerentes sobre el potencial, la empresa pudo optimizar su proceso de talento, lo que finalmente llev\u00f3 a una mejor asignaci\u00f3n de recursos para el desarrollo y oportunidades profesionales para los empleados de alto potencial. Nuestro enfoque ayud\u00f3 al negocio a alcanzar sus objetivos de gesti\u00f3n del talento, creando beneficios a largo plazo para sus colaboradores y la organizaci\u00f3n.[\/vc_column_text][nectar_cta btn_style=”text-reveal-wave” heading_tag=”h5″ button_color=”accent-color” text_color=”#ffffff” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” margin_right=”1em” padding_top=”0.8em” padding_bottom=”0.8em” padding_left=”2em” padding_right=”2em” link_text=”Con\u00e9ctate con nosotros” url=”\/contact-us”][nectar_cta btn_style=”arrow-animation” heading_tag=”h6″ button_color=”default” text_color=”#000000″ button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inherit” display_phone=”inherit” link_text=”- Mas historias de nuestros clientes” 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