{"id":9462,"date":"2023-03-02T11:21:44","date_gmt":"2023-03-02T11:21:44","guid":{"rendered":"https:\/\/peopletreestg.wpenginepowered.com\/sin-categorizar\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/"},"modified":"2023-12-08T06:22:39","modified_gmt":"2023-12-08T06:22:39","slug":"a-global-impact-project-understanding-ecommerce-maturity-in-africa","status":"publish","type":"post","link":"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/","title":{"rendered":"Un Proyecto de Impacto Global: Entendiendo la Madurez del Comercio Electr\u00f3nico en \u00c1frica"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”10%” bottom_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n
\u00c9xito del Cliente<\/h5>\n[\/vc_column_text][vc_column_text]\n

<\/span>Construyendo una plataforma de investigaci\u00f3n del comportamiento con 27,000 j\u00f3venes para impulsar el crecimiento del comercio electr\u00f3nico en \u00c1frica.<\/span><\/h2>\n[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”black” custom_height=”100px”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”none” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#efeff5″ scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”15px” row_border_radius_applies=”bg” overflow=”hidden” overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”hidden” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n

Resumen<\/strong><\/h3>\n

Iniciado por una organizaci\u00f3n sin fines de lucro global, el objetivo del proyecto era aumentar el comercio electr\u00f3nico y la digitalizaci\u00f3n de la econom\u00eda informal en \u00c1frica Occidental. En colaboraci\u00f3n con nuestros socios de proyecto, hemos desarrollado una plataforma de datos y an\u00e1lisis de comportamiento, evaluando a 27,000 j\u00f3venes para mapear la disponibilidad y distribuci\u00f3n de habilidades en el mercado. Un equipo global de expertos est\u00e1 analizando estos datos y tiene como objetivo incorporar sus hallazgos en estrategias futuras de desarrollo de capital humano y en la orientaci\u00f3n de pol\u00edticas gubernamentales.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”5px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#000000″ background_color_opacity=”0.1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” overflow=”hidden” el_class=”cs-overview-smalltext” enable_gradient=”true” color_overlay=”#7db946″ color_overlay_2=”#3ca8de” gradient_direction=”left_b_to_right_t” overlay_strength=”1″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n

Industria<\/h6>\n

NGO (Organizaci\u00f3n No-Gubernamental)[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”white” divider_opacity=”50″ animate=”yes” custom_height=”25px”][vc_column_text]\n

Implementaci\u00f3n<\/h6>\n

20 Meses[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”white” divider_opacity=”50″ animate=”yes” custom_height=”25px”][vc_column_text]\n

Alcance<\/h6>\n

27,000 Personas[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”white” divider_opacity=”50″ animate=”yes” custom_height=”25px”][vc_column_text]\n

Valor Agregado:<\/h6>\n

Facultad para ofrecer gu\u00eda profesional y respaldo a j\u00f3venes que comienzan su carrera, contribuyendo as\u00ed al desarrollo del comercio electr\u00f3nico[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”10%” bottom_padding=”10%” bottom_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n

Introducci\u00f3n<\/h1>\n

Una entidad global sin \u00e1nimo de lucro, junto con sus aliados, lanz\u00f3 un proyecto en el mercado de \u00c1frica Occidental con el objetivo de potenciar el comercio electr\u00f3nico y promover la digitalizaci\u00f3n de la econom\u00eda informal. Nos solicitaron determinar las habilidades necesarias y su distribuci\u00f3n en el pa\u00eds, a trav\u00e9s de la evaluaci\u00f3n de voluntarios p\u00fablicos, para establecer una plataforma de datos destinada a la investigaci\u00f3n.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”20px” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#efeff5″ scene_position=”center” top_padding=”10%” constrain_group_1=”yes” bottom_padding=”10%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” left_padding_phone=”14px” constrain_group_6=”yes” right_padding_phone=”14px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” zindex=”10″ overflow=”visible” enable_gradient=”true” color_overlay=”#ffffff” color_overlay_2=”#efeff5″ advanced_gradient_angle=”0″ overlay_strength=”1″ gradient_direction=”radial” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column top_padding_desktop=”4vw” bottom_padding_desktop=”4vw” left_padding_desktop=”4vw” constrain_group_101=”yes” right_padding_desktop=”4vw” top_padding_tablet=”8vw” left_padding_tablet=”8vw” constrain_group_103=”yes” right_padding_tablet=”8vw” bottom_margin_tablet=”20″ column_element_direction_desktop=”default” column_element_spacing=”20px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#cee6b8″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” column_position=”default” overflow=”hidden” advanced_gradient_angle=”150″ width=”5\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_color=”rgba(0,0,0,0.15)” column_border_style=”solid” gradient_type=”advanced” advanced_gradient_display_type=”linear” column_padding_type=”advanced”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner right_padding_tablet=”33vw” right_padding_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”advanced”][image_with_animation image_url=”5561″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”custom” box_shadow=”small_depth” top_left_border_radius=”50px” top_right_border_radius=”10px” bottom_right_border_radius=”50px” bottom_left_border_radius=”10px” image_loading=”default” max_width=”custom” margin_bottom=”10%”][nectar_responsive_text font_size_tablet=”22px” font_size_desktop=”40px”]\n

\n
\n

<\/span>Desaf\u00edo<\/span><\/h2>\n<\/div>\n<\/div>\n[\/nectar_responsive_text][nectar_responsive_text]Exist\u00edan datos escasos que pudieran asistir a los involucrados en el proyecto y a los responsables de pol\u00edticas gubernamentales para entender qu\u00e9 habilidades eran necesarias, si estas estaban presentes en el mercado y c\u00f3mo se podr\u00edan desarrollar para transformar el \u00e1mbito del comercio electr\u00f3nico.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default”][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”20px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”20px” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1659929996435{margin-bottom: 0px !important;}”][vc_column_inner top_padding_desktop=”6vw” constrain_group_100=”yes” bottom_padding_desktop=”6vw” left_padding_desktop=”4vw” constrain_group_101=”yes” right_padding_desktop=”4vw” top_padding_tablet=”8vw” constrain_group_102=”yes” bottom_padding_tablet=”8vw” left_padding_tablet=”8vw” right_padding_tablet=”50%” right_padding_phone=”40%” bottom_margin_tablet=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#3ca8de” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” overflow=”hidden” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”advanced”][nectar_responsive_text font_size_tablet=”22px” font_size_desktop=”40px”]\n

<\/span>Enfoque<\/span><\/h2>\n[\/nectar_responsive_text][nectar_responsive_text]Desarrollamos una estrategia de cuatro fases para la evoluci\u00f3n de las habilidades de comercio electr\u00f3nico en empresas a nivel nacional: Identificaci\u00f3n de Oportunidades de Comercio Electr\u00f3nico: Reconociendo \u00e1reas potenciales para el desarrollo del comercio electr\u00f3nico. Incorporaci\u00f3n de Partes Interesadas: Incluyendo a clientes, empleados y proveedores en el proceso. Crecimiento del Ecosistema: Estableciendo sistemas de soporte para el comercio electr\u00f3nico, ense\u00f1ando a las empresas a gestionar consultas en l\u00ednea y a interactuar con proveedores. Mantenimiento de Nuevos H\u00e1bitos y Cultura Digital: Asegurando la continuidad y evoluci\u00f3n de la cultura digital. Posteriormente, vinculamos estas etapas con comportamientos espec\u00edficos para definir roles dentro del comercio electr\u00f3nico. Esto nos sirvi\u00f3 como base para comunicar las habilidades clave y c\u00f3mo los individuos pueden adaptarse al entorno del comercio electr\u00f3nico.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” translate_y=”-50px” translate_x=”-50px” text_align=”left” row_position=”relative” row_position_tablet=”inherit” row_position_phone=”inherit” zindex=”10″ overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”4vw” constrain_group_100=”yes” bottom_padding_desktop=”4vw” left_padding_desktop=”4vw” constrain_group_101=”yes” right_padding_desktop=”4vw” top_padding_tablet=”8vw” constrain_group_102=”yes” bottom_padding_tablet=”8vw” left_padding_tablet=”8vw” constrain_group_103=”yes” right_padding_tablet=”8vw” bottom_margin=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#0a0000″ column_shadow=”large_depth” column_border_radius=”custom” top_left_border_radius=”50px” top_right_border_radius=”10px” bottom_right_border_radius=”50px” bottom_left_border_radius=”10px” column_link_target=”_self” zindex=”10″ overflow=”visible” el_class=”solution” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_color=”rgba(0,0,0,0.15)” column_border_style=”solid” gradient_type=”default” column_padding_type=”advanced”][nectar_responsive_text text_color=”#7db946″ font_size_tablet=”22px” font_size_desktop=”40px”]\n

<\/span>Nuestra soluci\u00f3n<\/strong><\/span><\/h2>\n[\/nectar_responsive_text][nectar_responsive_text]Implementamos TalentPrint,<\/strong> nuestra herramienta de evaluaci\u00f3n, en la plataforma de b\u00fasqueda de empleo m\u00e1s grande de la regi\u00f3n, que cuenta con 10 millones de usuarios registrados. El proyecto se promocion\u00f3 a nivel nacional a trav\u00e9s de televisi\u00f3n, radio y peri\u00f3dicos, contando con el respaldo de funcionarios gubernamentales que destacaron la relevancia del comercio electr\u00f3nico para fomentar el crecimiento de las peque\u00f1as empresas.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”10%” bottom_padding=”10%” bottom_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n

Resultados y Conclusi\u00f3n<\/h1>\n[\/vc_column_text][vc_column_text]Nos conectamos con m\u00e1s de 28,000 participantes y les ayudamos a comprender su papel en un futuro de comercio electr\u00f3nico. Los resultados del estudio se publicaron internacionalmente y se est\u00e1n utilizando para informar las fases futuras del proyecto en otros pa\u00edses y, en \u00faltima instancia, se usar\u00e1n para guiar el desarrollo de pol\u00edticas que fomentar\u00e1n el crecimiento de las empresas en la regi\u00f3n.[\/vc_column_text][nectar_cta btn_style=”text-reveal-wave” heading_tag=”h5″ button_color=”accent-color” text_color=”#ffffff” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” margin_right=”1em” padding_top=”0.8em” padding_bottom=”0.8em” padding_left=”2em” padding_right=”2em” link_text=”Con\u00e9ctate con nosotros” url=”\/contact-us”][nectar_cta btn_style=”arrow-animation” heading_tag=”h6″ button_color=”default” text_color=”#000000″ button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inherit” display_phone=”inherit” link_text=”- Mas historias de nuestros clientes” url=”\/customer-stories”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”10%” bottom_padding=”10%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” top_padding_tablet=”7%” bottom_padding_tablet=”10%” text_color=”dark” text_align=”left” row_border_radius=”15px” row_border_radius_applies=”bg” overflow=”visible” enable_gradient=”true” color_overlay=”#ffffff” color_overlay_2=”#efeff5″ advanced_gradient_angle=”0″ overlay_strength=”1″ gradient_direction=”radial” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”relative” advanced_gradient_angle=”180″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”advanced” advanced_gradient_display_type=”linear” column_padding_type=”default”][vc_row_inner column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” right_padding_desktop=”5%” top_padding_tablet=”8%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”50px” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default”][nectar_circle_images images=”8142,8139,8135″ sizing=”100px” positioning=”overlapping” stacking_order=”ltr” alignment_desktop=”middle” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”medium_featured” image_loading=”default”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h1″ text_color=”#000000″ line_reveal_by_space_text_effect=”default” stagger_animation=”true” mobile_disable_animation=”true” content_alignment=”center” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Exploremos juntos c\u00f3mo nuestras soluciones se alinean con las necesidades de tu negocio.”][\/split_line_heading][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”black” custom_height=”100px”][vc_column_text el_class=”cta-text-p”]Nuestro equipo est\u00e1 comprometido con mejorar, acelerar, facilitar y generar un mayor impacto para tu negocio, de modo que puedas alcanzar el \u00e9xito con confianza.\u200b[\/vc_column_text][nectar_cta btn_style=”text-reveal-wave” heading_tag=”h6″ button_color=”accent-color” text_color=”#ffffff” button_border_thickness=”0px” link_type=”regular” alignment=”center” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” icon_family=”fontawesome” link_text=”Con\u00e9ctate con nosotros” padding_top=”1em” padding_bottom=”1em” padding_left=”2em” padding_right=”2em” icon_fontawesome=”fa fa-angle-right” url=”\/contact-us”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”10%” bottom_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default”…<\/p>\n","protected":false},"author":1,"featured_media":5562,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[94],"tags":[],"class_list":{"0":"post-9462","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-studies-es"},"yoast_head":"\nUn Proyecto de Impacto Global: Entendiendo la Madurez del Comercio Electr\u00f3nico en \u00c1frica - Aligning people and profit for growth | Peopletree Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un Proyecto de Impacto Global: Entendiendo la Madurez del Comercio Electr\u00f3nico en \u00c1frica - Aligning people and profit for growth | Peopletree Group\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”10%” bottom_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default”...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/\" \/>\n<meta property=\"og:site_name\" content=\"Aligning people and profit for growth | Peopletree Group\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-02T11:21:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-08T06:22:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/peopletreegroup.com\/wp-content\/uploads\/2023\/04\/edgard_vidal_photography_of_a_three_black_womens_with_30_years__8dd77a1e-cf6c-48a9-a926-90dad729d1a3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ptgadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ptgadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/\"},\"author\":{\"name\":\"ptgadmin\",\"@id\":\"https:\/\/peopletreegroup.com\/es\/#\/schema\/person\/2a4e1b6d763d603b839e0069998e7160\"},\"headline\":\"Un Proyecto de Impacto Global: Entendiendo la Madurez del Comercio Electr\u00f3nico en \u00c1frica\",\"datePublished\":\"2023-03-02T11:21:44+00:00\",\"dateModified\":\"2023-12-08T06:22:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/\"},\"wordCount\":3400,\"image\":{\"@id\":\"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/peopletreegroup.com\/wp-content\/uploads\/2023\/04\/edgard_vidal_photography_of_a_three_black_womens_with_30_years__8dd77a1e-cf6c-48a9-a926-90dad729d1a3.png\",\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/\",\"url\":\"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/\",\"name\":\"Un Proyecto de Impacto Global: Entendiendo la Madurez del Comercio Electr\u00f3nico en \u00c1frica - Aligning people and profit for growth | Peopletree Group\",\"isPartOf\":{\"@id\":\"https:\/\/peopletreegroup.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/peopletreegroup.com\/wp-content\/uploads\/2023\/04\/edgard_vidal_photography_of_a_three_black_womens_with_30_years__8dd77a1e-cf6c-48a9-a926-90dad729d1a3.png\",\"datePublished\":\"2023-03-02T11:21:44+00:00\",\"dateModified\":\"2023-12-08T06:22:39+00:00\",\"author\":{\"@id\":\"https:\/\/peopletreegroup.com\/es\/#\/schema\/person\/2a4e1b6d763d603b839e0069998e7160\"},\"breadcrumb\":{\"@id\":\"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/#primaryimage\",\"url\":\"https:\/\/peopletreegroup.com\/wp-content\/uploads\/2023\/04\/edgard_vidal_photography_of_a_three_black_womens_with_30_years__8dd77a1e-cf6c-48a9-a926-90dad729d1a3.png\",\"contentUrl\":\"https:\/\/peopletreegroup.com\/wp-content\/uploads\/2023\/04\/edgard_vidal_photography_of_a_three_black_womens_with_30_years__8dd77a1e-cf6c-48a9-a926-90dad729d1a3.png\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/peopletreegroup.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Un Proyecto de Impacto Global: Entendiendo la Madurez del Comercio Electr\u00f3nico en \u00c1frica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/peopletreegroup.com\/es\/#website\",\"url\":\"https:\/\/peopletreegroup.com\/es\/\",\"name\":\"Peopletree Group\",\"description\":\"Put your best people in the right roles for a measurable impact on your bottom line.\",\"alternateName\":\"Peopletree\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/peopletreegroup.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/peopletreegroup.com\/es\/#\/schema\/person\/2a4e1b6d763d603b839e0069998e7160\",\"name\":\"ptgadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/peopletreegroup.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1057c8e699a1b60ab2f33951e1f8d94202833d1e7ed2e7887cd9bbd3ed35f4fb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1057c8e699a1b60ab2f33951e1f8d94202833d1e7ed2e7887cd9bbd3ed35f4fb?s=96&d=mm&r=g\",\"caption\":\"ptgadmin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un Proyecto de Impacto Global: Entendiendo la Madurez del Comercio Electr\u00f3nico en \u00c1frica - Aligning people and profit for growth | Peopletree Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/","og_locale":"es_ES","og_type":"article","og_title":"Un Proyecto de Impacto Global: Entendiendo la Madurez del Comercio Electr\u00f3nico en \u00c1frica - Aligning people and profit for growth | Peopletree Group","og_description":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”10%” bottom_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default”...","og_url":"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/","og_site_name":"Aligning people and profit for growth | Peopletree Group","article_published_time":"2023-03-02T11:21:44+00:00","article_modified_time":"2023-12-08T06:22:39+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/peopletreegroup.com\/wp-content\/uploads\/2023\/04\/edgard_vidal_photography_of_a_three_black_womens_with_30_years__8dd77a1e-cf6c-48a9-a926-90dad729d1a3.png","type":"image\/png"}],"author":"ptgadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ptgadmin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/#article","isPartOf":{"@id":"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/"},"author":{"name":"ptgadmin","@id":"https:\/\/peopletreegroup.com\/es\/#\/schema\/person\/2a4e1b6d763d603b839e0069998e7160"},"headline":"Un Proyecto de Impacto Global: Entendiendo la Madurez del Comercio Electr\u00f3nico en \u00c1frica","datePublished":"2023-03-02T11:21:44+00:00","dateModified":"2023-12-08T06:22:39+00:00","mainEntityOfPage":{"@id":"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/"},"wordCount":3400,"image":{"@id":"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/#primaryimage"},"thumbnailUrl":"https:\/\/peopletreegroup.com\/wp-content\/uploads\/2023\/04\/edgard_vidal_photography_of_a_three_black_womens_with_30_years__8dd77a1e-cf6c-48a9-a926-90dad729d1a3.png","articleSection":["Case Studies"],"inLanguage":"es-ES"},{"@type":"WebPage","@id":"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/","url":"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/","name":"Un Proyecto de Impacto Global: Entendiendo la Madurez del Comercio Electr\u00f3nico en \u00c1frica - Aligning people and profit for growth | Peopletree Group","isPartOf":{"@id":"https:\/\/peopletreegroup.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/#primaryimage"},"image":{"@id":"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/#primaryimage"},"thumbnailUrl":"https:\/\/peopletreegroup.com\/wp-content\/uploads\/2023\/04\/edgard_vidal_photography_of_a_three_black_womens_with_30_years__8dd77a1e-cf6c-48a9-a926-90dad729d1a3.png","datePublished":"2023-03-02T11:21:44+00:00","dateModified":"2023-12-08T06:22:39+00:00","author":{"@id":"https:\/\/peopletreegroup.com\/es\/#\/schema\/person\/2a4e1b6d763d603b839e0069998e7160"},"breadcrumb":{"@id":"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/#primaryimage","url":"https:\/\/peopletreegroup.com\/wp-content\/uploads\/2023\/04\/edgard_vidal_photography_of_a_three_black_womens_with_30_years__8dd77a1e-cf6c-48a9-a926-90dad729d1a3.png","contentUrl":"https:\/\/peopletreegroup.com\/wp-content\/uploads\/2023\/04\/edgard_vidal_photography_of_a_three_black_womens_with_30_years__8dd77a1e-cf6c-48a9-a926-90dad729d1a3.png","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/peopletreegroup.com\/es\/case-studies-es\/a-global-impact-project-understanding-ecommerce-maturity-in-africa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/peopletreegroup.com\/es\/"},{"@type":"ListItem","position":2,"name":"Un Proyecto de Impacto Global: Entendiendo la Madurez del Comercio Electr\u00f3nico en \u00c1frica"}]},{"@type":"WebSite","@id":"https:\/\/peopletreegroup.com\/es\/#website","url":"https:\/\/peopletreegroup.com\/es\/","name":"Peopletree Group","description":"Put your best people in the right roles for a measurable impact on your bottom line.","alternateName":"Peopletree","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/peopletreegroup.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Person","@id":"https:\/\/peopletreegroup.com\/es\/#\/schema\/person\/2a4e1b6d763d603b839e0069998e7160","name":"ptgadmin","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/peopletreegroup.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1057c8e699a1b60ab2f33951e1f8d94202833d1e7ed2e7887cd9bbd3ed35f4fb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1057c8e699a1b60ab2f33951e1f8d94202833d1e7ed2e7887cd9bbd3ed35f4fb?s=96&d=mm&r=g","caption":"ptgadmin"}}]}},"_links":{"self":[{"href":"https:\/\/peopletreegroup.com\/es\/wp-json\/wp\/v2\/posts\/9462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peopletreegroup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peopletreegroup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peopletreegroup.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/peopletreegroup.com\/es\/wp-json\/wp\/v2\/comments?post=9462"}],"version-history":[{"count":0,"href":"https:\/\/peopletreegroup.com\/es\/wp-json\/wp\/v2\/posts\/9462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peopletreegroup.com\/es\/wp-json\/wp\/v2\/media\/5562"}],"wp:attachment":[{"href":"https:\/\/peopletreegroup.com\/es\/wp-json\/wp\/v2\/media?parent=9462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peopletreegroup.com\/es\/wp-json\/wp\/v2\/categories?post=9462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peopletreegroup.com\/es\/wp-json\/wp\/v2\/tags?post=9462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}