Skip to main content
Customer Success

Building a platform of behavioural research from 27,000 youth to drive eCommerce growth in Africa. ​


Initiated by a global non-profit, the project’s goal was to increase e-commerce and digitization of the informal economy in West Africa. Along with implementation partners, we created a platform of behavioural data and research by assessing 27,000 young people to identify the availability and distribution of skills within the market. An international team of researchers are working with this data and plan to integrate recommendations into future deployment of development capital and guide governmental policy making.




20 Months


27,000 Youth

Value Driver

Ability to provide career guidance and support to career entrants to support the growth of e-commerce.


A global non for profit and its partners initiated a project in the West African market to drive an increase in e-commerce and encourage digitization of the informal economy. We were asked to identify the type of skills required and their distribution within the country by assessing public volunteers to create a data platform for research.

Results and Conclusion

We connected with over 28,000 participants and helped them understand their role in an eCommerce future. Results of the study were published internationally and are being used to inform future phases of the project in other countries and ultimately will be used to guide the development of policies that will encourage small business growth.

Let's explore how our solutions align with your business needs.

Our team is committed to making things better, faster, easier, and more impactful for your business, so you can achieve success with confidence.